Privacy policy

Last updated: April 14, 2025

This privacy policy explains how Nova Bikes (the “Site”, “we”, “us” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on nova-bikes.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this privacy policy, “you”, “your”, and “yours” refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully.

Changes to this Privacy Policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you directly submit to us through our Services may include:

Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email, and phone number.
Account information including your username, password, security questions, and other information used for account security purposes.
Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the requested products or services, in performance of the contract we have with you.
When you visit our Site, open or click emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this privacy policy. See also the section below, Websites and Third-Party Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide the Services in order to perform the contract we have with you, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and exchanges, and other account-related features. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you choose to use. In this case, Shopify will process your information as described in its privacy policy.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or postal mail, and displaying advertisements for products or services. This may include using your personal information to better tailor Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for this processing is our legitimate interest in selling our products, in accordance with Article 6(1)(f) GDPR.

Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend not sharing your username, password, or other access information. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Article 6(1)(f) GDPR.

Communicating with You and Improving Services. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to ensure responsiveness, provide effective services, and maintain our business relationship with you under Article 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the cookies used in connection with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and better understand user interactions with the Services. We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising.

Most browsers automatically accept cookies by default, but you can choose to configure your browser to remove or reject cookies. Please note that removing or blocking cookies may negatively impact your user experience and may cause some Services or features to malfunction or become unavailable. Blocking cookies may also not fully prevent how we share information with third parties such as advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate interests, and other reasons subject to this privacy policy, including:

Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment and shipping).
Business and marketing partners to provide services and advertising.
When you request or consent to disclosure, for example to ship products or through social media integrations.
With affiliates within our group of companies.
In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations.

We have disclosed the following categories of personal information:

Category Recipients

Identifiers such as contact details and account/order data
Commercial information such as purchase data
Internet activity such as usage data
Geolocation data

Recipients include service providers, business partners, and affiliates.

We do not use or disclose sensitive personal information without your consent.

Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

Children’s Data

The Services are not intended for children, and we do not knowingly collect their data.

Security and Retention

No system is completely secure. Data retention depends on legal and operational needs.

Your Rights

Depending on your location, you may have rights such as access, deletion, correction, portability, objection, restriction, and withdrawal of consent.

Complaints

You may contact us or your local data protection authority.

International Users

Your data may be transferred outside your country with appropriate safeguards.

Contact

If you have questions, contact us at: info@nova-bikes.com or Unit B6, 12th Floor, Wing Wah Building, No. 677 King’s Road, Quarry Bay - Hong Kong.

For data protection purposes, we are the data controller.